7 YouTube Shorts Hacks That INCREASE Your Views (How To Get More Views on YouTube Shorts)
The speaker explains seven powerful techniques to boost the reach of your YouTube Shorts. They attribute these strategies to their own success, having amassed over 50 million views and 700,000 subscribers, allowing them to transition from working for Gary Vee to becoming a full-time YouTuber.
The first technique stresses the importance of embedding content in YouTube Shorts. This step ensures that videos can appear in Google searches, significantly increasing views.
Another technique involves using text and visuals creatively to capture attention quickly.
Following an optimal video length based on niche-specific data is also recommended. Creators should aim for shorter, engaging content to maximize viewer retention.
Key Takeaways
- Embed your YouTube Shorts to enhance visibility in Google searches.
- Use text and visuals to quickly grab viewer attention.
- Determine the best video length for your content based on viewer retention patterns.
Hack Overview
Embedding content in YouTube videos can lead to significant reach through Google search. By allowing embedding, videos can appear in Google results, generating views from users searching for related topics. One example showed a video receiving 10,000 views daily from Google search alone.
Adding text on the screen is another effective hack. For instance, placing key information like "fastest way to get monetized" helps grab viewers' attention and keep them engaged. This method also makes it easier to create eye-catching thumbnails that attract clicks.
Creating shorter content is advised for better audience retention. YouTube shorts fall into two categories: 0-30 seconds and 31-60 seconds. Videos that perform well typically range between 8-12 seconds and 31-34 seconds, which helps in achieving higher retention rates.
Researching the optimal video length for specific niches is crucial. By searching for similar popular content and analyzing the length of successful videos, creators can tailor their content for maximum reach. Adjusting video length based on these insights can improve engagement and viewership.
Tip #1: Integrate Your Content
The Value of Integration
Integrating your YouTube content allows it to appear in Google search results. This increases your visibility since users search for related topics daily. If the integration option is not enabled, your videos won't be eligible to appear in these searches.
Tip: Always ensure integration is enabled on your videos.
Appearing in Google Search
To show up in Google search results, your videos need to be integrated. For example, searching for "best time to post on TikTok today" shows several short-form videos. If your content is integrated, it can also appear here. An example video gets 3,300 views every 48 hours from search results, many coming from external sites.
Action: Turn on the integration feature to tap into this potential viewership.
Hack #2: Capture Attention Quickly
Using Text on Screen
Putting text on the screen during a video immediately tells viewers what the video is about. For instance, displaying a phrase like "Fastest Way to Get Monetized" informs viewers right away about the topic. This creates curiosity or answers a question they might have, encouraging them to keep watching.
Optimizing Thumbnails
A compelling thumbnail grabs attention and entices viewers to click. This can be achieved by taking a part of the video with text and making it the thumbnail. For example, if the video is about getting monetized quickly, a thumbnail showing "Fastest Way to Get Monetized" would be effective.
Voice Over and Visuals
Use voice-overs to guide viewers through the content and reinforce points made in the video.
Additionally, displaying relevant visuals, like a graph showing earnings, can keep viewers engaged and make the information clearer.
Engagement Techniques
Keep viewers interested by making them question or rethink something they believe.
This can be done through statements that challenge common assumptions or present surprising facts. For instance, asking "What is the fastest way to get monetized?" at the start keeps viewers hooked to find out the answer.
Hack #3: Perfect Content Length
Grasping the Length Range
When posting on YouTube, consider the length of your content. YouTube shorts fall into two categories: 0-30 seconds and 31-60 seconds. Within these ranges, shorter videos (8-12 seconds and 31-34 seconds) often perform better. Short videos make it easier to achieve full viewer retention, a crucial factor for visibility.
Maximizing Viewer Engagement
For videos under 30 seconds, strive for 100% viewer retention. For videos over 31 seconds, aim for 80% retention. Reaching these retention levels increases the likelihood of your content going viral.
Keeping videos concise reduces the chance of viewers dropping off, thus enhancing video performance.
Shorter Video Strategies
Concentrate your content at the lower end of your category’s length spectrum. Avoid making extremely short videos (like 2-3 seconds) as they might not effectively convey your message. Instead, practice conveying your message clearly and quickly within the optimal length. This approach helps ensure your audience stays engaged throughout the video.
Choosing the Ideal Video Length for Your Niche
Studying Competitor Video Durations
To find the best video length for your niche, examine what others in your field are doing. Look at the length of their videos and note which ones are most successful.
By observing videos that perform well, you can identify trends and patterns in video durations.
Identifying the Optimal Length
Selecting the right video length involves finding a balance. Create content that aligns with the successful duration ranges you observed.
Shorter videos, such as those under 30 seconds, often require a stronger viewer retention rate. For videos between 31 and 60 seconds, aim for around 80% retention.
Tailoring for Viewer Engagement
Adjust your video length to maximize audience retention. If shorter videos in your niche perform better, aim for the lower end of the spectrum.
Keep content concise but informative. Longer videos should still maintain high engagement, ensuring viewers remain interested throughout the entire video.