How to Get Out of Small Channel HELL, Forever

YouTube isn't the same for small channels as it is for larger ones.

As someone who has worked with many creators and their analytics, I’ve noticed that small channels operate under different rules.

For instance, a high-resolution video on my channel processes in just a couple of minutes, while on a smaller channel, the same video might take up to two hours.

This is just one example of how the playing field is uneven.

Moreover, I've seen smaller channels experience an initial spike in views after publishing a video, only to hit a flatline, which sometimes happens repeatedly.

This is likely because the platform tests videos from smaller channels more cautiously.

It makes sense that YouTube would allocate more resources and priority to larger channels with proven success.

The key for small channels is to find strategies to stand out, create high-quality content consistently, and understand how audience behavior can impact growth.

Key Takeaways

• Small YouTube channels follow different rules.
• Consistent quality content can help overcome platform biases.
• Audience behavior varies significantly between small and large channels.

Recognizing YouTube's Partiality

Variations in Processing Durations

I’ve noticed a clear difference in the way YouTube processes videos for small and large channels.

When I upload a 4K video to my larger channel, it takes about 2 minutes to process. On the other hand, my clients with smaller channels experience much longer wait times—often ranging from an hour to 2 hours for the same 4K video.

Visibility and Impression Patterns

Another pattern that’s clear is how visibility is managed for smaller creators.

Typically, I see an initial spike in impressions when a new video is published, followed by a flat period where views don’t increase. This cycle of brief visibility and then stagnation can repeat, indicating a test phase by YouTube’s algorithm.

Resource Focus on Bigger Channels

It’s also important to understand how YouTube allocates resources.

Larger channels with more data and a loyal audience naturally receive more support from the platform.

This includes faster processing times and better visibility.

Small channels, however, need to work harder to prove themselves and often get less of the platform’s resources.

| Channel Size       | Processing Time (4K Video) |
|--------------------|----------------------------|
| Large              | ~2 minutes                 |
| Small              | 1-2 hours                  |

Key Point: Small channels often face slower processing times and more challenging visibility cycles compared to their larger counterparts.

Guidelines for Small Channels

Peculiar Problems and the Algorithm

Being a small channel on YouTube comes with its unique set of issues, especially when it comes to the algorithm.

When I upload a high-resolution video, it processes in about 2 minutes. Yet for smaller channels, the same 4K video can take over an hour to be ready. The time difference shows how YouTube manages resources based on channel size.

Moreover, the algorithm also behaves differently.

Smaller channels often experience a spike in views right after uploading a video. Then, there's a flat period where the video gets few impressions. This testing period might repeat, showing that the algorithm is cautiously evaluating the video's performance.

Testing Phase Actions Clarified

Small channels face a peculiar issue where their videos get an initial boost and then plateau.

This is a testing phase by the algorithm, where it checks the content’s effectiveness before deciding how much to promote it. This pattern can repeat multiple times.

To tackle this, it’s crucial to produce more videos.

More content gives the algorithm more data to test. Quality still matters, so focus on making each video as good as possible.

Finding ways to consistently create and upload quality videos can help you break out of the small channel phase.

Strategies for Gaining Attention

Crafting Undeniable Content

Focus on producing videos that are impossible to ignore. High-quality, engaging content stands out and draws attention.

Make sure each video is well-planned and executed, targeting topics your audience cares about. Consistent quality will keep viewers coming back.

To do this:

• Plan Your Videos: Outline your main points and structure before recording.
• Engage Your Audience: Ask questions, encourage comments, and respond to viewers.
• Invest in Quality: Use good lighting, clear audio, and high-resolution video.
• Be Consistent: Upload regularly to keep your audience engaged.

Rising Above the Competition

In a sea of content, making your channel visible requires extra effort.

Unique angles, fresh perspectives, and strong branding help you stand out. Focus on what makes your channel different and lean into that.

Consider these tips:

• Unique Branding: Use custom thumbnails, logos, and consistent colors.
• Innovative Ideas: Approach popular topics from new angles.
• Engaging Titles: Craft compelling and descriptive video titles.
• Effective Thumbnails: Design eye-catching thumbnails that accurately represent your content.

Strategies for Content Creation

Increasing Data for YouTube

Supplying more data for YouTube means producing more videos.

More content gives the algorithm more opportunities to test and categorize the channel’s content.

Simply put, the more high-quality videos uploaded, the more data is provided to the platform.

This doesn't mean compromising on quality, though. Every video should still reflect the best effort possible.

Dropping non-essential tasks to focus solely on video production can be incredibly beneficial.

Allocating time efficiently ensures there's more time for creating and refining content.

This requires decisive action to cut off activities that don't contribute directly to publishing new, quality videos.

The goal is to build a library of successful content that proves the channel's value to the algorithm.

Quality Over Quantity

Maintaining high quality in every video is crucial.

While increasing the volume of uploads helps, each video must meet a certain standard.

High-quality content engages viewers, keeps them coming back, and encourages them to interact with the channel.

The strategy of focusing on quality means investing time and effort into each video.

This could involve better editing, more engaging topics, and research to ensure the content resonates with the target audience.

This balanced approach helps to meet algorithmic requirements while also building a loyal viewer base.

High standards in video production not only satisfy the algorithm but also improve viewer experience and retention.

Effective Use of Time

Reading for Insight

Reading can be a powerful tool to improve your channel's performance.

Focus on materials that help you understand better practices and strategies.

There are books and articles out there that provide valuable information about time management and efficiency.

It's essential to choose resources that give practical tips which can be directly applied to your work.

Make it a habit to read or listen to insightful content regularly to gain new perspectives and methods to enhance your productivity.

Cutting Out Unimportant Tasks

To truly get more done, it's crucial to eliminate tasks that don't contribute to your main goals.

Identify activities that take up time but don't add much value.

For example, spending too much time on social media or handling tasks that could be delegated or simplified.

By focusing on what really matters, you free up more time for creating quality content.

This approach helps ensure that each action taken has a positive impact on your channel's growth and success.

Remember, every minute saved on less important activities is a minute gained for productive work.

Grasping Viewer Behavior

Interaction with Small vs Bigger Channels

On YouTube, small and big channels see different behavior from viewers.

For smaller channels, viewers might react in unexpected ways.

Take, for instance, the readiness to comment. People are more likely to comment on a video with many comments than on one with few or none.

This mirrors real-life scenarios like a farmer's market. A booth with few visitors often gets less attention, while a busy booth attracts more people.

Similarly, small channels might seem less inviting when they don’t have a bustling comment section.

The viewers who do engage with these smaller channels are usually more adventurous and willing to explore new content.

Early Fans and Niche Involvement

Smaller channels often attract viewers who enjoy being early supporters.

These viewers don't mind taking a risk on newer creators.

They find niche content more appealing and are often more engaged because of this specific focus.

The YouTube algorithm also responds to these niche interests differently, allowing these channels to connect with viewers who are deeply invested in similar content.

This specialized engagement plays a crucial role in how small channels can grow their audience.

Using Audience Engagement

Promoting Initial Interaction

Getting early comments on a video is crucial for small channels. It's a lot like a busy market where people follow where others are already shopping.

When a video has comments, it encourages others to join in too. Being the first one to comment can feel awkward, but the more comments a video has, the easier it is for new viewers to jump in.

Here are a few strategies to promote early comments:

1. Ask Questions: At the end of your video, pose a question to your viewers.
2. Pin a Comment: Leave a comment yourself and pin it to the top, encouraging replies.
3. Respond Quickly: Show your viewers you are active by responding to their comments promptly.

Making sure to follow these steps can help create a sense of community and encourage more interaction on your videos.